It’s tough out there. No doubt about it. Just when small business owners were starting to regain some hope that the economy might pick up before the end of the year, the bottom fell out from under us again. The stock market swings are as wild as a theme park roller-coaster ride. Consumer sentiment is down. And many experts predict that the remainder of the year could be even worse than expected.
Typically I use my blog to share my business experience and advice to help you grow your business, and I intend to continue doing that. But I am going to add a new twist going forward. I’m embarking on the journey of a lifetime and I want to take you along with me.
A part-time business gives you the opportunity to develop your business model and learn from your mistakes. As your business grows you reach a pivotal moment: Do you maintain the status quo or push the envelope and go full time?
Small businesses usually start-off as a one-man show. When you are the owner you do everything from emptying the trash to collecting the cash. As your business grows, however, it can reach a point where the volume of work is overwhelming. That’s not a bad thing in terms of your business success, but it can cause you to become stressed out and burned out. There are only 24 hours in every day and there’s only so much one person can accomplish.
For Catherine Brooks, necessity truly was the “mother” of invention. Surprised when her first child had to be delivered by Cesarean in 2004, Brooks, a rehabilitation therapy specialist and her orthopedic surgeon husband were even more shocked with the poor post-surgical care provided to C-section mothers. So Catherine and her husband combined their medical knowledge and personal experience to create a product to address both the postpartum and post-surgical factors relating to a Cesarean delivery.