Tag: Instagram

This Week in Small Business: Steer clear of these management and marketing potholes!

Among this week’s collection of excellent curated content are articles that will help you steer clear of some costly marketing and management mistakes. You won’t be able to say that you hadn’t been warned! Leadership, management and productivity If yours is a retail small business, the seven growth tips here will come in very handy […]

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How to Use Instagram Video in Your Marketing, Branding

We’ve already looked at ways major corporations are getting good marketing results using Instagram and discussed how you can adapt their strategies to your small business. Here I want to move away from the standard picture posting and talk a little about video and give you a quick update about the social medium. Video is […]

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How to Use Instagram to Get Your Small Biz in the Picture

Since we’ve known for ages that a picture is worth a thousand words, it shouldn’t be any surprise that a picture beats out 140 characters. However, that’s not the only lesson we learned recently when Instagram users officially passed Twitter users on smartphones. A funny thing happened on Instagram’s way to smartphone supremacy over Twitter—business […]

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Put Instagram to Work in Your Small Business

Another social media platform is taking the marketing world by storm. Instagram. Launched less than three years ago, the company has amassed a cult-like following of over 100 million users. Major brands are embracing the site as a smart addition to their marketing strategy. According to Simply Measured, 54 percent of the top brands are active on the social sharing application. The most active include: MTV, Starbucks, Burberry, Nike, Gucci, Tiffany & Co, Audi, and GE.

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