By Brad Shorr The worst way to approach Internet marketing is also the most popular: haphazardly. Companies all too often dabble in this or that, social media one month and email marketing the next, until they have squandered their budgets with very little to show for it. Other small businesses – ones far more successful in […]
Here come the holidays. For some businesses, this is the time of the year that will define the income statement. Gift oriented companies will make the most of their money between Thanksgiving and Christmas. Marketing professionals will want to capture the greatest market share possible. In our Internet-driven world, social media technologies are a powerful […]
Most small business owners launch their companies because they are really good at delivering a particular product or service and they love doing it. Sadly, the majority aren’t equally as talented at managing the financial aspects of their businesses. Building a successful business requires more financial management than adding up your sales, subtracting the expenses and hoping there’s a little left over.