The way I see things, it’s usually a good idea to jump on the bandwagon, because even if you’re the last person on, you still get the benefit of the ride. The “bandwagon” I’m talking about here is trending Internet topics. We’ve posted here before about sites to check out in your search for trending […]
Whether you love or hate Google, you must admit that it’s a company that doesn’t let the grass grow under its feet and we’re really seeing that with its Local Guides program. For the local small business community, Local Guides can be extremely powerful. I discussed the basics in this post, but almost as soon […]
Remember how you used to spend hours casually surfing the Internet? Those long, online sessions have been replaced by thousands of “micro-moments” on our mobile devices – mostly on our smartphones. Understanding this changed behavior is critical to your small business online marketing and advertising success. Google is probably the single biggest driving force behind […]
This weeks tips will steer you toward finding new marketing opportunities, make you a happier person and help you find out exactly what kind of entrepreneur you are. Dig in! Marketing and sales Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most often missed opportunities when it comes […]
Let me toss an idea out to you: Business practices follow marketing practices. Illustrating this concept with an example will clarify what I mean: For some time now, marketing has been getting more and more targeted. “Hyper-local” marketing today is quite common, consequently hyper-local business practices need to follow suit. We are seeing this played […]