Tag: management

3 Strategies to Ensure Consistent Branding Guidelines

Apple has been named the world’s most valuable brand by Interbrand for the fifth year in a row, at an estimated value of $184.15 billion. While the company’s technological innovations are an essential component of this success, branding is a key ingredient of Apple’s success formula. In addition to ranking as the world’s most valuable […]

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Considering a partnership to boost revenue? Understand the options, plusses and pitfalls

By Devin Morrissey Business partnerships, like every type of relationship, certainly bring their own risks; partnerships don’t always work out. Business transactions always include a fair amount of uncertainty, and relying on another entity makes that reality even heavier. However, business partnerships are fresh ways to bring in new streams of revenue. In many instances, a […]

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