Tag: retail

Summer’s just heating up. Time to think about back-to-school marketing!

Let me give you two critical facts about back-to-school purchases: The back-to-school retail shopping season is topped only by the holiday shopping season in total sales, and The back-to-school shopping season is starting earlier every year. The first statistic above is simply a fact, but the second one could use a little explanation. If you’ve […]

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10 tips to put a winning retail year-end game plan in place

In basketball they have “crunch time.” In baseball, they have “the bottom of the ninth.” In football they have the “hail Mary.” In retail – and related industries – we have the holiday shopping season. We’re all quite well aware of the fact that for stores, it’s “make-or-break” time. It determines whether retailers will finish […]

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