One of the most often asked questions is “How long does it take content marketing to work?” The simple answer is that it takes a while, but I want to break this down into two major categories of content marketing so you can appreciate how content marketing works. Here’s how I’m going to divvy this […]
SEO was really on everyone’s mind last week. If you’re new to the topic, or an old hand in search of fresh insights, you’ll find what you need in this week’s collection of curated content from around the Interweb. Leadership, management, and productivity If you want success, you need to keep negativity out of your […]
I love the advice referred to in the classic KISS acronym – Keep it Simple, Stupid! Simplicity is one of the most appealing attributes of designing a business that provides a product or service to a niche market. The “niche” does a lot of the “defining” for you. If you’ll allow me a quick analogy, […]
You can’t tell the players without a scorecard and you can’t understand what’s going on in digital marketing unless you know the lingo. Here are the most important and frequently used terms you will encounter in the digital marketing world. 301 Redirect. A permanent redirect from one URL to another URL. 301 redirects are often […]
In Christianity, the Holy Trinity is the Father, Son, and Holy Spirit. In Cajun cooking the Holy Trinity is onion, celery, and green bell pepper. In Internet marketing, the Holy Trinity is SEO, content marketing, and social media marketing. When these three elements are mixed together in the right proportions, the result is a delicious […]