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Tag Archives: small business

The power of Retro-New: Happy Days are here again!

Grab your boombox…or your Sony WalkMan! Cassettes are back! Have you heard the news? Many of today’s top recording artists are issuing their new tunes on the venerable cassette tape. Over the last decade, you probably heard how many  music aficionados have been buying up vinyl LPs, but right now the big thing is cassette […]

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This week in small business: Bootstraps, Buffet, blockchain, and more

Grab your bootstraps, stay calm like Warren Buffet, and squeeze the most out of your tiny marketing budget! Those are some of the topics and advice you’ll glean from this week’s collection of curated small business content. Leadership, management, and productivity Looking for a loan? PayPal might be a source to consider. Gerri Detweiler outlines […]

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Rescue your small business from the summertime blues!

Every summer a lot of readers find an article I wrote a few years about on special summer marketing ideas. I wrote that in anticipation of the summer season but right now summer is winding down and if you’re like most small business owners, you’ve probably blasted through most – if not all – of […]

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How to tweak people for fun and profit

Do you know what’s really popular? Unpopular opinions. There was a trending hashtag on Twitter the other day that reminded me of one of the best strategies to improve readership on your blog. The hashtag was #confessyourunpopularopinions. Saying something that goes against conventional wisdom or is contrary to the majority of public opinion always attracts […]

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4 Things that Prevent Your Sales Success

Just now starting to settle into, yet again, another New Year and thinking about what I did just right during those spikes of success last year. We have another chance to succeed. A new year of sales goals to be met, profit margins to be increased, and customer retention rates to be elevated and hopefully, […]

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Check out Bing’s video series and ad budget friendly conversions

If you could lower you online ad cost per conversion by more than 60 percent, would you do it? I’ve long heard that advertising on Bing has some advantages over Google’s AdWords program, so the other day, when I received some information from Bing, I decided to look at the platform more closely. The first […]

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Use tutorials to establish authority and build relationships

The YouTube “stars” I’m most impressed by are those who have created a large following by publishing a series of tutorials on a given topic. These topics vary from how to apply make up to how to get started coding HTML to how to get really creative in your scrapbooking. I’m impressed by this group […]

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Even more strategies to find business blog ideas

I’ve written and published a lot of advice on how to find business blog ideas to engage and grow you customer and prospect. I come back to this topic occasionally because it’s important and causes a lot of frustration among those responsible for digital marketing and content creation. When we can pursue a fresh, new […]

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Bring Simplicity to Your Small Business

I was reviewing a calendar of various “special days” recently and I noted that a few weeks ago it was “National Simplicity Day.” I guess things were a bit too hectic in my life to notice it at the time… Sorry. Generally, I load these pages up with things you need to do to push […]

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This week in small business: Harsh truths, sweet fragrances, and sound advice

Jo Malone’s fragrance company story passes the smell test, Joleena Louis recommends a prenup, and Jessika Phillips gives delivers some harsh marketing truths in this week’s collection of curated content. Dig in! Leadership, management, and productivity If you’re a local merchant, you need to read what Jia Wertz has to say about the long-term impact […]

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