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Tag Archives: small business

This free email marketing tool can make your life easier

Small business owners are always on the lookout for a good email marketing tool that will greatly simplify their job. It’s often the case that a business owner will invest a great effort to get an email list going and then drop the ball by not engaging it regularly. Any email marketing tool that can […]

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13 mobile apps that will change your habits, increase productivity

I’ve heard it said that it takes 21 days to establish a new habit, but I think that’s only true for bad habits – good habits seem to take a lot longer. In your business, professional, and personal lives, creating good habits is fundamental to optimum productivity. I like to think of habits as “personal […]

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Listen up: A ‘sound’ approach to increased productivity

Do you like taking your laptop down to your favorite coffee shop to work? Do you feel like you’re at your most productive in that environment? Well, I don’t know if you can recreate your favorite beverage at home or the office break room, but you can recreate that distinctive high-trafficked coffee shop sound. Coffee […]

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Use the ‘personal touch’ to fight ‘personalization’

Imitation is the sincerest form of flattery, so the big retail outlets must be quite impressed by the smaller local stores that line the Main Streets and neighborhood commercial areas of American cities and towns. When customers walk into a well-managed local store, there’s a good chance that the sales associates and counter clerks will […]

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This week in small business: Productivity hacks, growth hacks, and much more

All the tips we’ve collected for you this week should have you firing on all cylinders in your personal productivity and career success. Start with getting your office desk in order and then move on to your career. Leadership, management, and productivity This infographic by Rose Leadem gives us 12 office desks hacks we can […]

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Revealed: The hidden value of a CRM system

If you own a small business that depends on family members or any number of key employees and want to sell your business someday, building your infrastructure around a good customer relationship management (CRM) system can pay huge dividends. Here’s the situation: Sometimes the customers or clients of a small business feel more loyalty to […]

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When you need to sue over a bad online review

One of the biggest skills required in today’s social-media powered world is the ability to respond properly to negative comments. I’ve written before on how to handle negative online reviews and from a customer service stand point, I think we all understand the necessity to respond quickly. Today I want to emphasize two things: Don’t […]

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With a Blue Ocean Strategy, it’s clear sailing ahead

“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford By bringing mass production to the manufacture of automobiles, Ford created a new market. I’m certain that if you think about it for a few moments, you can come up with other companies that have essentially created new markets […]

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For online success, master the ‘squeeze page’

“Squeeze page” is a term everyone who does any digital marketing should know and understand. A squeeze page is most often a special kind of landing page; it’s a landing page designed to capture the visitor’s email address or other contact information, or make a sale. We can consider any page or pop-up a squeeze […]

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This week in small business: Enough e-commerce tips to keep you busy for a while…

Loads of tips that will help your e-commerce efforts today as well as a look into what trends will be important tomorrow lead our collection of curated content this week. We also have important advice for college seniors and lots of productivity insights. Marketing and sales Ben Cogburn shares e-commerce tips from seven marketing experts […]

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