How much should I charge for my product or service? Good question, right? In theory you know you want to make a profit so that means you need to charge more than it cost you to make and deliver your product or service. But in practice it isn’t as easy as it sounds to determine the right pricing structure for your business.
Starting and building a small business is challenging and risky. Statistics show more than half of all small businesses fail in the first three years. Writing a business plan is an essential first step for any business start-up to enhance your opportunity for success.
A television appearance. A radio interview. A magazine article or a mention in a popular blog. Every business owner understands the value of positive media coverage. There’s no better way to build your brand. Media coverage is significantly more credible than paid advertising because the content is developed by an unbiased, third-party source. That’s why companies spend a lot of time and effort trying to capture the media’s attention
A part-time business gives you the opportunity to develop your business model and learn from your mistakes. As your business grows you reach a pivotal moment: Do you maintain the status quo or push the envelope and go full time?
As a business owner, I’m sure you understand the importance of marketing so I hope you’ll forgive me if I share some exciting news. This Sunday, August 8, 2010, at 10:00 a.m. CST, I am kicking-off a new small business television show on Fox 2 – KTVI-TV. The show is called “It’s Your Biz with Susan Solovic,”. It is a half hour program produced exclusively for small business owners, entrepreneurs and people who are still dreaming about being their own boss.