I think that no matter what business you’re in, or what your occupation is, the end of the year is always “crazy.” The 800-pound gorilla in the room is the holiday shopping season; even if you aren’t in retail, it impacts both your business and personal lives. There are, however, other events to note in […]
By George Minton In social media, photos matter! They are what everyone loves to share and post. For this reason, everyone should continue improving their skills in photography. However, everyone – particularly marketers – knows that creating engaging photos isn’t as easy as it sounds and we all want to save as much of our hard-earned […]
By Lindsay Dicks Twitter is the 12th most popular site in the world, and adds hundreds of thousands of new users each day. To say the least, it’s important to have a presence on the site. However, many people still think Twitter isn’t right for them. They may think they can’t make a dent amongst the […]
By Lindsay Dicks Pinterest is one of the most popular social networking sites in the world, but many companies are still stumped on how to use it. Which is understandable, since it doesn’t work for everyone. However, if Pinterest is a good fit for your business (i.e. any business with a “lifestyle” theme), there are […]
Are you squeezing all the value out of your content? Manufacturers work hard to eliminate waste, but I don’t think we’re as vigilant with our content marketing materials. I’ve written before about ways to reuse and repurpose written materials, but today I want to point out a simple and extremely productive way to repurpose videos. […]