Tag: susan solovic

Six Ways to Reward Employees When Cash is Tight.

As small businesses have struggled to survive during the recession, it has been difficult to reward employees with raises and/or bonuses. In fact, many small firms found it necessary to cut employee salaries, perks and benefits in order to survive financially. As we approach the end of 2010, the picture doesn’t appear to be appear to be getting any better. Only a small percentage of small businesses say they’ll be offering salary increases this year. And those who do, plan for the increases to be very small.

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7 Tips to Help You Maximize Your ROI on Business Travel

Despite the sluggish economy, small businesses are picking up the pace of business travel. Business travel is a significant investment for small companies so therefore it is important to ensure you get a strong return on your investment. According to the Oxford Economics, USA study, every dollar spent on business travel in the U.S. results in incremental revenue of $12.50 on average. While that may not be achievable for all small businesses, it demonstrates that business travel when managed effectively can enhance your bottom line.

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Tips to Make the Most of a Media Opportunity

A television appearance. A radio interview. A magazine article or a mention in a popular blog. Every business owner understands the value of positive media coverage. There’s no better way to build your brand. Media coverage is significantly more credible than paid advertising because the content is developed by an unbiased, third-party source. That’s why companies spend a lot of time and effort trying to capture the media’s attention

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