Tag: susan solovic

Don’t Wait Until the Spring Thaw to Connect With Your Customers

Even if you weren’t affected by Snowmaggedon, the major winter storm that dumped more than 20 inches of snow in the Washington DC area, the winter weather may be impacting your business success. Snow, ice, and blistering cold temperatures often cause us to hibernate in warm, comfortable offices instead of making calls on customers and clients. But there’s no need to wait until the spring thaw to connect with your customer base. With a comprehensive marketing communication plan, you can keep your brand and marketing messages in front of your customers no matter what the weather conditions are in your area.

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Don’t Create Customer Expectations You Can’t Live Up To!

Q.“Recently, I started incorporating the internet in my small business by starting a website. There’s a page where customers or potential-customers can leave questions or comments. There’s been an overwhelming amount of questions that I often neglect to answer. Do you think I should take the page down if I’m not responding to every question […]

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