Susan Solovic
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  • Posted on July 28, 2014
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Direct Mail Marketing: Is It Dead?

The other day I got a big envelope in the mail. I knew it was a direct mail marketing piece of some kind. Although I usually toss these immediately, I opened this one up. Inside was a sample of a 39-cent pen with my company’s name imprinted on the side. It’s not exactly the way […]

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