Millennials and Trade Shows: Like Water and Oil?

It’s a self-canceling activity: A businessperson wandering the aisles of a trade show, eyes fixed on a glowing 4-inch screen and thumbing the “keyboard” of a smartphone. This little image leads us to a discussion of two sides of an important issue concerning Millennials, Gen-Xers, Baby Boomers and trade shows: Millennials and Gen-Xers need to […]