How To Take Full Advantage of Social Proof For a Low-Cost Biz Boost

If you can find an old-style sign at McDonald’s, it will boast, “Over 99 Billion Sold.” That’s probably the first example of “social proof” that most of us saw growing up. When Ray Kroc started broadcasting how many burgers his fast-food restaurants had sold, it was decades before the term “social proof” entered the popular vernacular. […]