Susan Solovic
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  • Posted on April 19, 2016
  • Susan Solovic
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How to use your loyalty program for savvy market research

Most small business owners appreciate the value of a loyalty program. However, the word “loyalty” often blinds them to other benefits they can enjoy from these strategies. They think that if they can squeeze a few extra sales each year out of a punch card or some similar gimmick, that they’re doing okay. Frankly, they’ve […]

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