The most devastating customer service calls are the ones you don’t get. They are far more damaging to your business that the ones you get a chance to answer and respond to. When you have an irate, disappointed, or troubled customer on the line or in front of you, you have the opportunity to turn […]
By Cliff Ennico “We have operated a successful service business for many years. “We no longer want to run the business ourselves, but we think this type of business is an excellent opportunity for other people. So we have come up with a training program to teach other people how to build a business like […]
Although it originated in an African proverb, Hillary Clinton can be credited with popularizing the phrase, “It takes a village,” when she published a book by that name back in the ’90s. But not only does it apply to raising children, in today’s complicated business environment, it applies to marketing and specifically digital marketing. It […]
By Jeff Davidson I had the opportunity to speak to the Wild Bird Feeders Industry at their annual convention. Don’t laugh; there were no bird brains there – everyone in the audience was pretty sharp. I learned in advance that one of the major laments among many audience members was that recent burdensome U.S. Homeland Security […]
By Liz Greene Though companies have been using benefits to attract and retain talent for decades, selecting and implementing these optional extras isn’t always cut and dry. Many small-business owners aren’t sure which benefits are most valuable to their employees. Consequently, they suffer from decision paralysis, or worse, extend the wrong benefits and lose money in […]