By Harris Roberts Keeping up with the day-to-day operations of your small business is hard enough without wondering how to brand yourself on social media, especially when your public relations employee is also the office manager. Although it takes some effort, it is so important to develop your business’s specific tone and voice on social […]
By Shep Hyken My buddy went to dinner with his wife to celebrate their anniversary. The server overheard them talking about how many years they had been married and was flattered they chose to spend their special night at the restaurant. So, he brought them over complimentary champagne. They were surprised and most appreciative. That […]
How broadly do you define your business? We’re living in an age where business success is shrouded in a conundrum. Let me explain what I mean by that. Regular readers of these pages are well aware that I promote finding a niche for your product or service. The “riches are in the niches,” I like […]
By Ray Manley There are so many choices to make about a modern business, and if you are a solopreneur, every choice matters more than it might for a business with multiple staff members. As a simple illustration of this, consider your communications solutions. If you choose the wrong options, you may find customers unhappy […]
Sometimes it seems that we spend as much time and energy trying to reveal the spending habits and lifestyle trends of the Millennial generation as Francis Crick, Sydney Brenner, Leslie Barnett and R.J. Watts-Tobin did to discover DNA. It is, however, understandable. This huge cohort will be steering the economy for several decades, and the businesses […]