Author: Susan Solovic

Use this Warren Buffet strategy to boost revenue in your small business

Berkshire Hathaway is Warren Buffet’s company. It’s an A-to-Z list of subsidiaries. Well, it’s actually an ABC-to-X list of subsidiaries – Acme Brick Company to XTRA Corporation. Berkshire Hathaway owns companies as diverse as the previously mentioned brick company to Helzberg Diamonds and NetJets®. I’m not going to venture any insights into Buffet’s investment philosophy […]

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How to analyze competitors’ keywords so you can win the SEO game

The old adage that “knowledge is power” is more important to online marketing that almost any other endeavor – especially when you’re trying to catch up to and overtake your competitors. To get the ball rolling on this accumulation of knowledge, let’s start with a simple exercise to see exactly where you stand: Do one […]

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How to harness the simple – and free – secret to increased productivity: Gratitude

Could your business benefit from: Increased loyalty? Higher productivity? Fewer sick days? A positive attitude? An important key to gaining these advantages is simple…and in many ways free: Gratitude. A Harvard Mental Health Letter summarizes the findings of several academic studies on the impact of gratitude in our personal lives and in the workplace, and […]

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