Unicorns definitely exist in two places: on elementary school kids’ back packs and among startups. It’s the second category that I’m most interested in, and today I want to look at the major unicorns to squeeze out some branding strategies. In the startup world, unicorns are companies with valuations greater than $1 billion that are […]
Hate the big city life, but you still want a good chance at success when you launch your startup? Wallethub surveyed cities with populations between 25,000 and 100,000 residents. They graded these cities on a 100-point scale on 18 metrics within three key dimensions: Business Environment (50 points possible), Access to Resources (25 points possible), […]
Recruiting Top Performers with Creative Incentive Packages with Kevin D. Monaghan What are employees looking for in compensation packages? Is it really ALL about the money? What we’re finding in today’s business world is that many employees are looking for a more holistic approach from employers. They want benefits packages that include flexibility, gym memberships, […]
Kevin O’Leary from the popular show Shark Tank recently told CNBC’s Ali Montag that women run the companies behind his best performing investments. We often hear about “the battle of the sexes,” but I think a better approach is for men and women to stop the battle and start learning from one another. Let’s be […]
You know those occasional pizza parties you hold at work? They could be the best thing you do all year to boost productivity. No joke. On the other hand, you know that non-compete agreement you make employees sign? It could be the worst thing for the economy. Those nuggets plus excellent marketing tips are included […]