Author: Susan Solovic

This week in small business: Entrepreneur. To be, or not to be one

We have some intriguing looks at entrepreneurship this week, how to define success, and whether or not you should even pursue what some might consider a traditional entrepreneurial dream. It’s certainly food for thought. Entrepreneurship, startups, and innovation Recovering banker and entrepreneur Christopher Grey says that there are good and bad ways to look at […]

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Have a comprehensive facility security plan? Download our free security checklist

The tragedy at the YouTube headquarters in San Bruno highlights a new danger posed by the reach and pervasiveness of online relationships. While I don’t have any special information and don’t want to offer “the last word” on this person’s motives, it seems that she was prompted by her anger toward YouTube and that anger […]

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How to spend marketing budget wisely: Invest where buyers put their trust

There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations prior to making a purchase. According to a Nielsen survey, “consumers trust real friends and […]

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