Author: Susan Solovic

2 simple customer experience principles to live by

Tommy Smothers of the Smothers Brothers – if you don’t remember them, look them up on YouTube – used to have a short comedy routine about golf with a title something like, “The 37 most important things to remember during your downswing.” While the routine was especially hilarious to anyone who has ever taken a […]

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Women: Don’t pay attention to this oft-repeated productivity tip – it only applies to men!

Uh-oh! It turns out we’ve been pushing a bad productivity tip to half the population! A foolproof way to make more money is to increase productivity, so it’s no wonder that productivity boosting articles are always popular. However, one tip that turns up repeatedly in these articles isn’t such so great. Multitasking: Yea or Nay? […]

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Custom vs Curated Content: How to leverage the benefits of both

If you aren’t publishing a mix of custom and curated content in your digital marketing program, you aren’t enjoying all of the benefits available to you. Let’s quickly outline what I mean by these two categories of content. Custom content is anything created expressly for your website or social media accounts. Curated content is content […]

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This week in small business: Loose money, to hustle or not to hustle, and more advice

Are small business loans and venture capital becoming easier to get? That’s what a couple of writers are saying this week. Couple more money with the great advice delivered in this batch of curated content, and you have a sure winner. Leadership, management, and productivity Could you use some extra money? If so, this small […]

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