Online marketing is examined from a variety of perspectives this week: building relationships, reaching a distracted audience, and overcoming a diminishing organic reach. We also take a look at the schizophrenic stock market and an economy that seems to mirror 1987. Leadership, management, and productivity Elle Kaplan grabs advice from some heavy hitters – Elon […]
I was browsing Shep Hyken’s Customer Service Daily recently when two articles he linked to in the same edition jumped out at me: It’s Time to Be Rational About Your Irrationality, by Collin Shaw, and How to Make Your Business Panic Proof, a podcast hosted by Randy Frish and Anna Hrach. While the topics they […]
One of the most read posts on my site is a list of competitions. For enthusiastic and savvy small business owners and entrepreneurs, grabbing a cash prize and some publicity through a contest can provide a big boost. Below is an announcement I recently received from FedEx on their yearly Annual Small Business Grant Contest […]
Taking the pulse of social media marketing platforms is like trying to take the pulse of runners in the middle of a race. You get one reading, then runners change lanes and pass each other, and the next time you get a reading it’s different. That is very close to the situation with Facebook, Snapchat, […]
Have you met some people in your life that you just seem to “click” with and others that – no matter how hard you try – you never seem to get along with? In your personal life this is often okay; you can minimize your contact with the people who don’t “get you.” But in […]