A musician friend told me a horror story about a gig he once played. Someone in a fairly large company loved his band and hired them to provide dance music at a yearly dinner-dance party the company throws for employees. The crowd gave them a tepid response during their first set. As they were leaving […]
We recently warned you about problems that can occur when visitors enter your website through a “side door.” If you’ve corrected those elements, there is a related attribute you need to consider: How much time visitors are spending on your site. Once you’ve fixed any “side door” issues, you can take a step back and […]
45: Creating a Purpose Driven Business with Louis Efron Do you want to have employees who want more from their jobs than just a paycheck? Having purpose in your organization gives meaning to the work your business accomplishes. It really gives your business heart and soul. Louis Efron is the author of Purpose Meets Execution […]
Writers really had their thinking caps on this week. We have some truly powerful insights on the evolution of e-commerce, Millennial optimism, algorithm-proofing, and more. I would say that we have “something for everyone,” but that would be a cliché. Leadership, management, and productivity Do you wonder if a relationship with Amazon would help your […]
When Ferrari was the perennial winner at the 24-hour race at Le Mans, it caught the attention of Henry Ford II and Ford decided to buy Ferrari in order to get his hands on the company’s racing expertise. However, Enzo Ferrari slammed on the brakes and rebuffed Ford. So, what did Ford do? He decided […]