Networking for elevating the authority of your business or for sales and marketing purposes is a common practice. But those aren’t the only reasons to network. Considering the critical role technology plays in any business today, networking to improve your understanding of technology and to make professional contacts in the greater tech community can be […]
He’s an account executive for an Internet marketing company sitting in Starbucks cold calling small business prospects. Most of those he calls aren’t interested, don’t have the time to talk, or don’t need his service. But after about seven or eight “misses” he connects to someone who is willing to talk to him. He asks […]
Have you noticed how much information you get about many of the products that are being sold on Amazon? Sometimes when I just want to find out more about something, I go there first because often I’ll be able to answer all the questions I have about an item. However, the benefits of these detailed […]
Note to women entrepreneurs: Make society’s gender stereotypes work in your favor! Personal experience and years of observation have taught me that women have a more difficult time winning investor backing for their startups than men. In fact, only about 1.3 percent of startup funding goes to women-owned projects. Since the most in the venture […]
43: Using Social Media and Your Online Presence to WOW Your Customers with Jay Baer Social media has become the largest platform for communication, and along with that, it is the largest platform for marketing. For any entrepreneur, it is important to understand how to use this new foundation to launch and advertise your business. […]