By John Tschohl Creating highly engaged customers is forcing companies to provide their customers with a consistent experience whenever and wherever they need it….digitally. Did you know that highly engaged customers buy 90 percent more frequently, spend 60 percent more per purchase, and have 3x the annual value (compared to the average customer).That’s a huge revenue […]
Brand partnerships can be a great growth strategy for businesses as small as the health club on the corner or as large as Coca-Cola. But as with dating apps, you need to be extremely careful who you hook up with. One of the most important elements to consider is size. But don’t merely look at […]
Editor’s Note: This article is courtesy of UPS Compass. As business booms, so can your vulnerability in the eyes of hackers. Here’s how to protect your company. Only 20 percent of small businesses have network security encryption, according to statistics gathered by SCORE, a small business organization. Shrugging off such data security could put small […]
Does Spotify tell us more about the economy than the Fed or the Bureau of Labor Statistics? Should you ditch your blog and start a podcast? Are you just too darn productive? Those are just some of the questions writers attempt to answer in this week’s collection of curated content. Leadership, management, and productivity Is […]
It was a big deal earlier this year when Twitter doubled the allowable length of a tweet from 140 characters to 280 characters. But when Google doubled the length of meta descriptions from 160 to 320 characters at about the same time, the news flew under the radar – yet that change could be far […]