Category: THE Small Business Expert Blog

Are Your Followers Hitting the Twitter Mute Button?

“Excuse me, honey. What did you say? I wasn’t paying attention.” These words—or some very similar—are uttered in living rooms around the world every evening and now Twitter is bringing the same phenomena to its online world. The latest version of Twitter’s iOS and Android apps includes a mute feature. Simply put, when you hit […]

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Wherein I Attempt to Explain Conflicting Survey Results!

Survey says! It’s a catch phrase that’s been in the American lexicon since Richard Dawson started hosting Family Feud in 1976. The show’s main hook is the embarrassing answers contestants give when they try to guess survey results. It can be equally as embarrassing trying to explain survey results, even when the surveys come from […]

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How Many Natural Disasters Does It Take to Ruin a Small Business?

A major hurricane—winds at least 111 mph—hasn’t hit the United States since 2005, and I’m not forgetting about “Hurricane Sandy” and the devastation it caused. Technically, Sandy wasn’t a hurricane. However, we should take Sandy as a stark warning that stands in the midst of some pretty mellow years in terms of hurricane damage. While […]

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4 Great Ideas for DIY Marketing Month

The calendar on the wall says it’s June while the calendar on my smartphone says it’s Entrepreneurs Do It Yourself Marketing Month. For most entrepreneurs every month is DIY marketing month, but as summer rolls in, we take a little extra time to consider marketing. I don’t want to highlight or honor this month with […]

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