In one of the worst business pitches ever featured on the ABC reality show, “Shark Tank,” Michael J. Desanti tries to wow the panel with a bird feeder that can be remotely triggered to electrocute ravenous squirrels. The only thing that got zapped was any potential for interest from the prospective investors. Tip: Be sure […]
Famed author Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” But advertising can be expensive, and in a tight economy, many small businesses cut their marketing budgets first because of cash flow concerns. However, when times are tough, it’s even more important to keep your […]
Recently, I was the closing keynote speaker at a women’s event in Florida. During a networking reception that followed, one of the attendees asked me for advice to pump-up her personal training business. There’s no better way to pump-up any personal service business than to leverage personal relationships. Personal service is personal. Clients hire you […]
Small business may be important for this country’s economic recovery, but apparently not important enough for President Obama to nominate a new leader for the Small Business Administrator in a timely fashion. Karen Mills was sworn in as the 23rd Administrator of the Small Business Administration in April of 2009. During her tenure, the President […]
If you follow my blogs, you know I love shopping online. I’m also strongly committed to giving back. One of my primary charitable causes is the Institute for the Economic Empowerment of Women. Our hallmark program is called Peace Through Business. We educate women in Afghanistan and Rwanda on starting and building businesses. It’s amazing […]