Category: THE Small Business Expert Blog

Are you making this common SEO link building mistake? Here’s the easy fix!

Despite all the changes Google has made in its algorithm over the years, one thing has remained constant: Developing quality backlinks is great for your search engine optimization (SEO). The best way to accomplish this is to publish articles on high quality websites. I get dozens of requests every week from website owners who want […]

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Online health insurance tool eliminates ‘pain points’ and improves cost control, employee loyalty

By Susan Solovic, THE Small Business Expert Editor’s note: This is a sponsored post by UnitedHealthcare; however, all thoughts and opinions are my own. We continue to read about the wrangling over healthcare legislation in Washington D.C. with politicians on both sides of the aisle claiming their ideas will make things better for U.S. workers. […]

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Keys to engaging the perpetually connected customer

We’re surrounded by the cyber-sphere today almost as much as we are surrounded by the air we breathe. And, for many, maintaining a constant connection to this digital reality is almost as important as inhaling and exhaling. While this is true for members of every consumer demographic, it’s especially true for today’s younger consumers…and they’re […]

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Why you need to take Google Slides for a test drive

If you’re creating visual content to be used internally for training or other functions, or if you’re creating content to be more broadly shared via the Internet, Google Slides is worth checking out. The other major players in this area are Microsoft PowerPoint, Apple’s Keynote, and Linkshare’s SlideShare. While Google Slides, PowerPoint, and Keynote are […]

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The two things you need above knowledge for success today

A lot of “know-it-alls” are unsuccessful. What’s worse, many know-it-alls do have an excellent command of a lot of information, yet they accomplish little. I’m making this point to stress the truth that knowledge alone won’t make you successful in business. I truly value and encourage your ongoing education, but two other elements are required to […]

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