“Squeeze page” is a term everyone who does any digital marketing should know and understand. A squeeze page is most often a special kind of landing page; it’s a landing page designed to capture the visitor’s email address or other contact information, or make a sale. We can consider any page or pop-up a squeeze […]
One of the most important concepts to understand when promoting your business is the natural tensions between brand advertising (branding) and direct response advertising. When you receive a mailer telling you that your local Ford dealer is having a year-end clearance sale, that is direct response advertising. After the sale is over, the dealer can […]
In today’s diverse marketplace, successful small business owners offer products and services that appeal to a wide range of people. You probably know that. But success also requires attracting and retaining loyal employees. Small business owners who offer flexible benefit programs will have a competitive edge in recruiting the strongest candidates for any job. But […]
Coming up with marketing blog topics – ideas for your blog to market your business – week in and week out is difficult, to say the least. Quick tip: Have Evernote or a similar app always nearby so when that killer blog topic idea strikes you from out of the blue, you can immediately capture […]
To start answering the question, “What is SEO content?” we need to begin with the most basic and simple answer – anything that can go on a web page – and then start unpacking that answer. Think of what you have seen on the thousands of web pages you’ve viewed over the years. Your list […]