Which would you prefer: To stand back and admire a beautiful wall you had built brick-by-brick, or To imagine what that a beautiful brick wall would look like in an area where the people had never before experienced brick walls? In many important ways, how you respond to that question will embody for you the […]
I always find it interesting when seemingly opposite strategies can be successful in a given situation. We see this today with email marketing graphics. Some businesses invest a great deal of time and effort crafting beautiful emails that are loaded with gorgeous images. Other businesses are sending nothing more than the most plain, text-only newsletters. […]
I was talking to a young professional the other day and he mentioned that he was signing up for an online course. He explained that it was one of the goals he and his boss agreed on during their last performance review session. The course he was going to take would benefit his work […]
Leveraging a consistent 1-percent edge to outpace the competition means taking advantage of every opportunity you have to further your small business. And in your social media accounts, this requires you to use every tool at hand and one of those tools is your cover photo or cover art. I’ve grabbed some Twitter cover art […]
Although I’ve titled this “Five ways to market your Facebook page on a shoestring,” almost all of the tips here involve no cost. So even if you can’t afford to buy a shoestring right now, there are ways you can get more marketing power from your Facebook business or fan page. 1. Ask for fans. […]