The cost of an office visit to a doctor is high enough, but here’s something that can be even more expensive: Living with a digitally unhealthy small business and not realizing it. That’s why I’ve taken information from a recent Web.com report on small business digital trends and turned it into a self-examination quiz. Take […]
I view small business hacks as falling into two categories: strategies and habits. And, whether it’s a strategy or a habit, I think that what makes a hack a hack is the ease at which it can be implemented. Following through on a small business hack is more about taking Nike’s advice of “Just do […]
I recently published a collection of the single best startup business advice from a group of small business influencers. Follow that advice, and you have a good shot at success. Now I want to look at the other side of the coin: What to do if you want to fail. Okay, I know that no […]
I like how easy it is to get to Twitter analytics and get some quick overviews of what has worked and what has bombed. Discovering your top tweets, top mentions, top followers, top media tweets, and the like is all summed up for you. However, I’ve always wanted to know the most productive time of […]
Less than three years ago, business writers were talking about social media marketing as “the next big thing.” Today it’s hard to imagine any business that doesn’t invest a lot of time – and sometimes money – in social media marketing. However, despite our wide acceptance and reliance on it, it’s important to occasionally take […]