Hold on to your figurative hats: more than 50 percent of all Americans check Facebook every day. Here’s how I got that number. According to the most recent Pew Research Center Social Media Update, 68 percent of all Americans use Facebook, and of those, 76 percent are on the popular social media platform at least […]
The writing is on the wall, on television screens, and in print: traditional forms of media consumption are falling by the wayside. At the same time, social media marketing importance is growing…big time. Let’s look at some figures behind the trends. During the recent NFL season, almost every week there was a story in the […]
Could you use $25,000 in cash and $7,500 in credit for FedEx Office print and business services? (Okay, dumb question, I know.) That’s the grand prize in FedEx’s fifth annual Small Business Grant Contest. If you want to enter, you have until March 29, 2017 to get your application in. Head over to the company’s […]
Upwork just published its list of the 20 fastest growing freelance categories or skills. Demand for each of these – via its system – has increased more than 100 percent over the last year. Some of these don’t concern the average small business owner (they can be very technical), but several of them do. Looking […]
I love the advice referred to in the classic KISS acronym – Keep it Simple, Stupid! Simplicity is one of the most appealing attributes of designing a business that provides a product or service to a niche market. The “niche” does a lot of the “defining” for you. If you’ll allow me a quick analogy, […]