Even fairly good social media marketers often make some very basic mistakes on their social media pages, especially with their cover art. Let’s take a quick tour of some of the most common social media account artistic blunders. Bad photos For many businesses and individuals, using a headshot is a natural strategy on your “home […]
Finding and getting listed in the right small business directory (or directories) delivers three big benefits: It aids your local marketing efforts, It makes your business more local-customer friendly, and It boosts your search engine optimization (SEO). However, before you start making a submission to what you think should be the best small business directory, […]
Whether you voted for him or were adamantly opposed to him, you probably agree that Donald Trump’s campaign for the presidency – starting in the early days of the primaries – was unorthodox and its success unexpected. The level of shock and surprise among the political “experts” peaked on election night when he notched an […]
The best leaders aspire to make those under them greater than themselves. Poor managers are fearful that those they manage may someday outshine themselves. If you want to achieve great success, you need to be the first type of leader I described. The reason is simple and I’ll give it to you in the form […]
“If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.” – Zig Ziglar. I posted this Zig Ziglar quote for the members of my Outrageous Success Facebook group the other day and as I reflected on it, it occurred to me that it parallels the most important […]