Category: THE Small Business Expert Blog

3 automated ways to reuse and recycle for marketing success

When you reuse and recycle website content and social media marketing posts, you may not be saving any trees, but you are certainly saving yourself a lot of effort. Better yet, if you have the right “recycling” plugins and apps working for you, you can take time away from your digital marketing and not worry […]

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Small business and entrepreneurship: Where do you stand?

There are areas where small business and entrepreneurship cross over, but there are other areas where they diverge. If you are going into business for yourself, or if you already own a small business, it’s important to know where you stand on this topic. Put simply, virtually every entrepreneur starts as a small business owner. […]

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Big Opportunities for Small Business: Six Predictions for 2017

Small business owners are cautiously optimistic going into 2017.  According to the PNC Economic Outlook Survey, 71 percent of business owners are optimistic about the U.S. economy – the most since the fall of 2005.  When asked what term best describes their feelings about their business prospects, 55 percent chose “hope.” The positive attitude should bode […]

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Create a small business focus group for insights, loyalty, and profits

Would you take our online survey? How many times have you seen that question lately? It seems to pop up for me a few times a day and I virtually always click “NO” or simply navigate to another website. It’s unfortunate for the business because it’s not getting valuable information from me. But consider this […]

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A lesson from the Second Law of Thermodynamics you can use in your small business

  “Same old, same old.” Have you said that, or used similar words, when you’ve been asked what you have been doing lately? We tend to be creatures of habit. By itself, that’s not bad. If we had to consciously think about every step we took each day, everything we had to do, we would […]

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