Category: THE Small Business Expert Blog

Make Entrepreneurship Day more than a note on your calendar

November is Entrepreneurship Month, the third Tuesday of the month is Entrepreneurship Day, and Entrepreneurship Day caps off Global Entrepreneurship week. It’s a slightly odd situation: Although a day, a week, and a month are dedicated to entrepreneurship, actual business starts are down, and they have been trending down for many years. In fact, closures […]

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How to use Facebook Live to get the reach you want (and used to have)

Remember the “good old days” when your small business Facebook posts would organically reach a huge chunk of your fans and friends? Those days rapidly disappeared when generating ad revenue became as important or more important than growing users for Facebook. However, in many ways, Facebook’s new video streaming feature – Facebook Live – has […]

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Free (and honest) Small Business Owner Job Description

I have stressed the importance of creating job descriptions before you start hiring to expand your small business. But I recently realized that I’ve never discussed a job description for the actual small business owner. Instead of discussing it, I decided to write it. See how much of it describes your job. Small business owner […]

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