August is “Make a Will Month” and it seems like a good time to talk about your exit planning (excuse the wording) again. These topics are crucial for everyone, but they are especially important for small business owners. This year, I need to double-down on stressing this importance because we could be in for a […]
In this week’s collection of curated content, you’ll a look at a chili pepper “empire,” see how to break through that stubborn SEO wall, and get a lot of information to help you automate your small business marketing. And that’s just for starters. Leadership, management, and productivity The difficulty of finding talent has been a […]
The most important rule when you’re trying to accomplish something is this: Stop making dumb mistakes. As soon as you stop making the dumb mistakes, you can start to make progress. But if you keep making the same mistakes over and over again, progress is impossible. I know that many of you right now are […]
Why stand behind all your sales with a zero-risk promise or money-back guarantee? There are a few answers to that question, but the most important one is this: Zero-risk promises and money-back guarantees build trust. Trust is the single most important element required for building a long-term relationship with a customer or client. Trust is […]
Fail to prepare, prepare to fail. It’s an often heard adage that applies to virtually any situation, but with sales it’s especially important because failure isn’t a mere inconvenience – it can be the difference between financial success and financial ruin…or at least financial mediocrity. I once saw the results of a study that said […]