Category: THE Small Business Expert Blog

Survey says! Small business owners weigh in on presidential election

Have you noticed how the NFL stretches out its preseason, regular season, post season, awards season, and draft season to keep professional football in the headlines all year long? I think they got the idea from our political parties. We had the primary season, now we’re in the convention season, and immediately after that comes […]

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9 Small Business Gmail Plugins to Boost Your Productivity, Bottom Line

I’ve heard the rumors that email is becoming obsolete, but I don’t see it happening soon, so we still need things like the 9 small business Gmail plugins listed here to help keep you organized and productive. And hey, although I’m billing these as great small business Gmail plugins, several of them will be very useful […]

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Small Business Marketing Lessons Taken from The Kickstarter World

Important small business marketing thoughts occurred to me recently when I was listening to an interview with Zach Smith, the founder of Funded.today, a company that has proved very successful at helping projects get funded on Kickstarter. We’ve all been getting schooled in crowdfunding in recent years. It’s a new way to get a company […]

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How To Do Free Surveys to Take the Pulse of Customers, Employees

“If you don’t ask, you don’t get.” – Stevie Wonder I’d like to tweak that just a little bit and say, “If you don’t ask, you’ll never know,” and that gets at the heart of many problems small business owners have: lack of information. The more you know about your customers, the better you’re able […]

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There is only one first place finisher in the customer service race: How to make it you

When it comes to anything involving speed and measuring who is the fastest, nobody remembers who took second place. For example, Jesse Owens’ win in the 200-meter dash at the 1936 Summer Olympic Games in Berlin will always be remembered. We’re still making movies about it. But who remembers Matthew Robinson who took second place […]

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