Which do you have more to spend: time or money? Consider that question as you plan how you will promote your small business. In very general terms, you’ll want to commit yourself to an extensive marketing effort if you have time to spend. If you have money to spend, then you’ll probably want to invest […]
Say you sell supplies to dry cleaners and your sales rep is going to start exploring a new territory. A good strategy would be to “break the ice” with some personalized emails that might be followed up with phone calls before hitting the bricks and knocking on doors. To accomplish this, you would need names […]
To say that the competition in the content marketing and search engine optimization (SEO) worlds for commanding good keywords is fierce would be an extreme understatement. In fact – and I’ll say a little more about this at the conclusion of this article – if you’ve been trying to compete solely by winning good “organic” […]
The cost of government regulations is staggering and it’s a cost that only goes one way: Up. I just clicked over to the Federal Register website, where you can search and access regulations published since 1994 and on one single Monday, 26 new rules were published. There’s an old saying about “the straw that broke […]
Good things come to those who wait. Will this proverb prove true for the new crowdfunding regulations that took effect today (May 16, 2016)? You can get all the details on the U.S. Securities and Exchange Commission website (SEC), but the main upshot of today’s changes is to open crowdfunding investments to non-accredited investors, meaning […]