Category: THE Small Business Expert Blog

May Jobs Numbers no Surprise to Small Business: Maybe You’ll Listen Now.

Shocked?  Surprised? Not me. Only 38,000 jobs were created in May according to the Bureau of Labor Statistics.  A far cry from the anticipated 164,000.  And while the unemployment rate dropped to 4.7 percent, nearly 500,000 people simply dropped out of the labor market.  The labor participation rate now stands at 62.6 percent — a […]

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Native Advertising: The Key to your Competitive Edge?

In a 2014 Copyblogger survey, nearly half of the respondents didn’t know what “native advertising” was. Are you in the group that doesn’t know what native advertising is? The survey, as I understand it, measured the general population, but for purposes of our discussion I want to break that down into two groups: Small business […]

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Ignorant and intransigent: Beware the Dunning-Kruger Effect!

All of us suffer from the condition that we don’t know what we don’t know. However, for many, there lurks a problem that is even greater and it has come to be known as the Dunning-Kruger Effect. Psychologists David Dunning and Justin Kruger uncovered and described an interesting – and troubling– phenomenon. Many of the […]

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