Category: THE Small Business Expert Blog

Snapchat: Use Short-Lived Images to Create a Long-Term Revenue Stream

I was just reading an article about the cable news ratings war for second place. (Fox News is firmly established in the number one position.) CNN had been trailing MSNBC, but has recently reversed its fortunes and is now on a winning streak. Critical in this battle is which network wins the highly coveted younger […]

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What Uber Is and Isn’t – and How You Can Benefit

Uber is celebrating its fifth anniversary and it certainly has accomplished a lot in five years. It’s hard to imagine another company that has so quickly established a global presence. The last figures I saw said that Uber operates in 300 cities strewn across 58 countries. Let’s compare it to Starbucks, which certainly has an […]

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Two Ways Your Small Business Can Benefit From the Sharing Economy

If this short conversation hasn’t happened already, it will happen soon: Mary: I like your new dress. Margaret: Thanks. Want to rent it? Average people today are empowered to rent the shirt off their backs – or in my example, the dress. They’re calling it the sharing economy, but that’s really a misnomer. Sharing is […]

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How Innovative Does Innovation Need To Be For Great Small Business Success?

When we think of innovation, our minds usually wander back to the great inventions that we believe changed the course of history, or at least the course of commerce. The automobile, the iPhone, the polio vaccine, the atomic bomb and a long list of other innovations fall into this category. But can we talk? Few […]

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