Category: THE Small Business Expert Blog

Great Company Culture Essential to Small Business Success

This post brought to you by MetLife Small Business. The content and opinions expressed below are that of Susan Solovic. The Internet has had two very interesting, and important, impacts on small businesses. First, it has lowered the barrier to entry for entrepreneurs and second it has raised the bar for customer service. If you […]

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Will Snapchat’s Three V’s Spell Marketing Victory for your Small Business?

They won’t give you the shirt off their backs, but they’ll sell it to you! That seems to be part of the philosophy behind some of the first forays into selling via Snapchat. While Facebook, Twitter, Pinterest and Instagram are putting “click to buy” buttons on social media posts, the road between posting a post […]

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