It has been said that “small opportunities are the beginning of great enterprises.” That is certainly true for the more than 29 million small business owners in the United States. But the birth of a new enterprise is often fraught with challenges and pitfalls. Each year there are about half a million business start-ups, but […]
Some of you may be old enough to remember the AT&T marketing campaign from the mid-1980s that encouraged people to “Reach out and touch someone.” Fraudsters are taking that advice, but instead of “touching” they are scamming small businesses and individuals. And because we’re in the throes of tax season, IRS- and tax-related scams are […]
Can you imagine a retail outlet that sells pink girls Mary Jane flats, paddleboats and two-port USB external battery chargers? Amazon.com, can and they’re calling it Amazon Exclusives. Let’s be honest: Amazon has recently had more misses than hits in its own product development, so why not let others develop new products and be the […]
With the exception of CPAs who make a huge chunk of their income during tax season, most of us wish this time of year would never come around. Yet, it does, so we can reduce our pain and frustration by going into our tax preparation and filing with our eyes wide open and as prepared […]
Here are three terms that get kicked around a lot today: Customer service. Customer engagement. Customer experience. From your perspective, are they all the same, are they distinctive from one another, or are they terms that aren’t exactly the same but do tend to overlap? Let me suggest that while they relate to one another, […]