We call it social media, but is it stripping our youth of true social skills and will that be a handicap for their career success? Despite the prevalence of ecommerce and communicating through email, text messages, and online forums, important business depends on the spoken word. Further, sales and marketing professionals understand the critical nature of […]
Amazon.com founder, Jeff Bezos, isn’t very enthusiastic about posting profits. After all, when there’s a profit at the bottom of your balance sheet, the taxman comes knocking – no, pounding – at your door. Bezos would rather create cash flow and plow it all back into the growth of Amazon.com. While none of us have […]
Predicting trends is always risky business. However, I’m confident the five I’m enumerating here will definitely command their share of headlines over the next 12 months and beyond. But frankly, whether I – or anyone else – publish an “X Number of 2015 Trends” article is not important by itself. Any value lies in determining […]
Have you ever gone to a Chinese restaurant where every server seemed to be of Asian descent? Or do you know anyone, ahem, who has been served in a Hooters by anyone other than an attractive woman? Please spot me as I tread on somewhat dangerous ground, but I think we all know that these […]
I would dare to say that in terms of worldwide brands, few – if any – are as big as Santa Claus. Heck, the big guy was an expert on branding more than a century before today’s marketing gurus discovered the concept. And whether he originally designed a global branding strategy or is just a […]