If you said TMI a generation ago, everyone would have known you were talking about Three Mile Island. Use the same acronym today and everyone knows you’re referring to “too much information” – and too much information is what small business owners can get when they turn to social media in the hiring process. There […]
You’ve probably heard of gateway drugs, right? I’m starting to think of a personal Facebook page as a kind of gateway social media drug. Some years ago Facebook started letting anyone sign up for a free personal page. They also didn’t mind too much if you promoted your small business. Then they got strict about […]
The commercial tie-ins to major sporting events are more important – and visible – than ever and the NFL’s SuperBowl may be the biggest man on campus. Every year we breathlessly await the premieres of those clever SuperBowl ads and it takes players on the winning team about 5 milliseconds to start sporting caps emblazoned […]
One of the downsides of being involved in rapidly evolving industries that are connected at the hip to rapidly evolving technologies is a certain sloppiness in what is meant by various terms and how they relate to one another. Right now in marketing there is quite a lot of “blurring” between mobile marketing and local […]
Sometimes old good ideas make the best new ideas and that’s what we are currently witnessing with the resurgence of mobile businesses. In earlier times, knife sharpeners were a common sight traveling through neighborhoods and towns. Today, what started as a food truck renaissance has now spread to a wide range of commercial activities. To […]