Category: THE Small Business Expert Blog

People Can Make or Break Your Small Business: Place Your Trust Wisely.

People can make or break your business. This includes everyone from your professional advisers, suppliers, customers and clients to your employees, business partners, and even your friends and family. Making wrong decisions about any of the people with whom you deal can significantly hurt your business and impede—even destroy—everything you are trying to achieve. When […]

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The Right Message to the Right Audience – Key to Small Biz Marketing Success

It’s so simple — yet brilliant.  “Any time.  On Time.  All Time Air Conditioning.” I saw this van in the parking lot of a gas station in West Palm Beach, Florida.  The temperature was in the mid-90s with extremely high humidity.  Think about what happens when your air conditioning goes out during the height of […]

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Who Loves Ya, Baby? Using Social Media for Customer Service

As I’m writing this, Walmart’s @walmart Twitter account has racked up almost 250K tweets. You’ll find similarly huge numbers if you check out many of the country’s biggest retailers. This is because Twitter has become a major conduit for customer service conversations and many companies use it – and other social media – quite wisely […]

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