Skip to content

It’s Your Biz™

5 things small business marketers can learn from the Google Doodle

How great would it be if something you did in your business every day of the year often created a trending hashtag? After all, trending hashtags tend to spring from unusual, extraordinary, or rare events. However, I was just checking the trends and saw that #googledoodle was among the top trending hashtags this afternoon. The […]

Continue Reading: 5 things small business marketers can learn from the Google Doodle →

Best entrepreneur books for our time: A targeted guide

The quest for the ideal entrepreneur book never ends because all entrepreneurs are wired differently and they ply their trade in different circumstances. Your favorite might not be your partner’s favorite and the entrepreneur books you value today may not be the ones that you value tomorrow. Further, there’s never a shortage of good entrepreneur […]

Continue Reading: Best entrepreneur books for our time: A targeted guide →

Are you ready for a quiz on social media quizzes?

I bet you’ve taken more quizzes on Facebook than you did throughout your four years of high school. Am I wrong? To be honest, I always suspect they have just made up those claims that “97 percent can’t answer (fill in the blank),” but in any case, these quick quizzes often pull us in. There […]

Continue Reading: Are you ready for a quiz on social media quizzes? →

3 examples of niche marketing vs differentiation

The riches are in the niches. That’s a truism I often cover in great depth when I’m doing a keynote presentation for an industry group or business conference. I also discuss the importance of differentiation. Niche marketing and differentiation are closely related, but not the same, and to mistake one for the other can be […]

Continue Reading: 3 examples of niche marketing vs differentiation →

Which bottom-line booster is right for you: Upsale or Upscale?

The sales strategy of upselling is fundamental to business, and there are various ways it can be accomplished. When a customer is making a purchase, the sales rep can suggest additional items that would complement the core purchase. Another common approach is to find a more expensive item that better fits the customer’s requirements. Any […]

Continue Reading: Which bottom-line booster is right for you: Upsale or Upscale? →

The essentials: What is a content agency and do you need one?

Unless you’ve been living a Rip Van Winkle existence the last decade or more, you know the importance of content marketing for competitive success. But you can’t approach content marketing in a haphazard fashion. You have to give it thought, devise a strategy, and implement your strategy over the long term. Faithful follow through is […]

Continue Reading: The essentials: What is a content agency and do you need one? →

3 vital benefits of personal branding

If you were a fan of Mad Men, you’ll recall that for many years Don Draper worked without a contract and therefore without a non-compete agreement. This gave Draper enormous bargaining power at crucial times. It’s a fact of business life for founders and virtually every professional that they work hard to create a company […]

Continue Reading: 3 vital benefits of personal branding →

Scaling success and failure: A conversation and infographic

How to scale up? When to scale up? Every ambitious business owner and entrepreneur asks these four-word questions. But coming up with the right answers isn’t nearly as easy or simple as asking the questions. First, you need to have a business that lends itself to scaling, and that’s a topic I’ve discussed in other […]

Continue Reading: Scaling success and failure: A conversation and infographic →

The Global Cyber Attacks: A Critical Reminder for Small Businesses

NEWS…You can use The recent cyber attacks around the globe are alarming, but many small business owners and entrepreneurs don’t believe it could happen to their firms.  The facts: small businesses are particularly vulnerable, and surviving a cyber attack is difficult and expensive. According to the U.S. National Cyber Security Alliance, 60 percent of businesses […]

Continue Reading: The Global Cyber Attacks: A Critical Reminder for Small Businesses →

Listen up: A ‘sound’ approach to increased productivity

Do you like taking your laptop down to your favorite coffee shop to work? Do you feel like you’re at your most productive in that environment? Well, I don’t know if you can recreate your favorite beverage at home or the office break room, but you can recreate that distinctive high-trafficked coffee shop sound. Coffee […]

Continue Reading: Listen up: A ‘sound’ approach to increased productivity →
  • Sign Up For

  • Search

  • STAY IN TOUCH WITH SUSAN SOLOVIC

  • Add Success Tips to your RSS feed reader or have them sent to your inbox!

    • Facebook
    • Subscribe via Email
  • Stay Connected

    • RSS Feed
    • Pinterest
    • Google Profile
    • Twitter
    • Facebook