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It’s Your Biz™

What are you reading? Business books to boost your success.

Today, January 23, is National Reading Day which was launched to encourage young children to read more. However, I think it’s a good time to give all of you a little nudge too. Today’s business environment is changing so rapidly that it’s nearly impossible to keep up, particularly if you aren’t exposing yourself to new […]

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Your 2017 social media marketing campaign: The time is now

When I talk to small business owners, they often tell me that they are “doing” social media marketing. I’m glad they are, but the way they explain what their process is, tells me that they don’t have the kind of focus they need and that only comes when you define a social media marketing campaign. […]

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How good branding runs deeper than graphics and typography

Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill, print out a label via the Amazon website, slap it on the box, and take your donation to the post office for mailing to the charity. This is a convenience […]

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Try this New Year’s resolution to boost email marketing 🔥

Let’s make a New Year’s resolution together: Let’s agree to experiment with using an emoji or emoticon in the subject line of an email marketing piece or email newsletter. Okay? 👌 According to some numbers published by Experian, 56 percent of the brands who are working with these kinds of graphic symbols in subject lines […]

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Big Opportunities for Small Business: Six Predictions for 2017

Small business owners are cautiously optimistic going into 2017.  According to the PNC Economic Outlook Survey, 71 percent of business owners are optimistic about the U.S. economy – the most since the fall of 2005.  When asked what term best describes their feelings about their business prospects, 55 percent chose “hope.” The positive attitude should bode […]

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Micromarketing benefits: Great rewards for a challenging strategy

A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him and say, “You’re crazy! Who’s going spend a million bucks for that?” “I don’t know right now. But I only have to find one buyer.” That exchange captures the essence […]

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3 simple tips to sharpen your Google search skills

For many of us, our relationship with Google could best be described as “complicated.” It gives us a wealth of information and provides us with a huge list of useful services, but we might also feel, rightfully I suspect, that it’s a little too dominant in some areas. But that’s not the topic here today. […]

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All the free apps you need to optimize your digital marketing

In the early days of the iPhone, we heard the catchphrase, “There’s an app for that,” every time we turned around. Today, the apps are even better, and armed with the collection I present here, you can accomplish virtually anything required to achieve digital marketing success. I’ve tried to limit this to apps and services […]

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Lending Tree Announces $50,000 Grant Contest for Small Business

CHARLOTTE, N.C., Nov. 29, 2016 /PRNewswire/ — Small business owners face a long list of challenges, and for many, the obstacle of securing financial resources needed to grow a business claims the top spot on the list. That’s the driving force behind LendingTree’s inaugural $50,000 Small Business Grant Contest, where LendingTree will present the winning small […]

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Your personal niche market definition: From inception to success

“A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs I’ve always considered this to be a brilliant quote, but because it came from Jobs, I framed it in terms of the big, mass-market product categories where he was such an important force. But, when I […]

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