Category: It’s Your Biz™

How to bring the power of ‘bundling’ to your benefits package

By Susan Solovic, THE Small Business Expert “Bundle it baby!” Tweet by Frank Fritz, co-star American Pickers. Anyone who has seen even a single episode of American Pickers knows that Frank Fritz, one of the stars of the popular show, loves to “bundle” items to get what he wants at the price he needs to […]

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2 simple customer experience principles to live by

Tommy Smothers of the Smothers Brothers – if you don’t remember them, look them up on YouTube – used to have a short comedy routine about golf with a title something like, “The 37 most important things to remember during your downswing.” While the routine was especially hilarious to anyone who has ever taken a […]

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Custom vs Curated Content: How to leverage the benefits of both

If you aren’t publishing a mix of custom and curated content in your digital marketing program, you aren’t enjoying all of the benefits available to you. Let’s quickly outline what I mean by these two categories of content. Custom content is anything created expressly for your website or social media accounts. Curated content is content […]

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Need reasons to be more optimistic? Read this.

Optimism comes in many varieties and throughout the last year, we’ve seen that small business optimism in general has been running high. In addition to this, a recent targeted survey on optimism has made me even more optimistic about the current streak of optimism running through small business owners. Let me explain my optimistic view […]

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6 personalization strategies to supercharge your marketing

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling book, How to Win Friends and Influence People. It is just as true – and important – today as when […]

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