It’s exciting to strike out on your own — to be your own boss. You’re passionate about the product or service you offer and you delight in bringing on new business. However, there is more to building a business than making sales. It’s the backroom administration detail that often drives entrepreneurs crazy. Last year, I […]
If 2016 holiday spending taught us anything, it underscored a message every retailer needs to understand and act on: Sales are moving online and moving to mobile. Failing to appreciate and strategically respond to that fact will doom many retailers – from the corporate giants to the local small businesses. It is already clouding the […]
Every new year brings new business initiatives. I thought it would be good to ask 14 small business influencers for what they considered to be their single most important word of advice for anyone considering a new business launch in 2017. Read what they have to say. You’ll see that a range of critical issues […]
Today, January 23, is National Reading Day which was launched to encourage young children to read more. However, I think it’s a good time to give all of you a little nudge too. Today’s business environment is changing so rapidly that it’s nearly impossible to keep up, particularly if you aren’t exposing yourself to new […]
When I talk to small business owners, they often tell me that they are “doing” social media marketing. I’m glad they are, but the way they explain what their process is, tells me that they don’t have the kind of focus they need and that only comes when you define a social media marketing campaign. […]