Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill, print out a label via the Amazon website, slap it on the box, and take your donation to the post office for mailing to the charity. This is a convenience […]
Let’s make a New Year’s resolution together: Let’s agree to experiment with using an emoji or emoticon in the subject line of an email marketing piece or email newsletter. Okay? 👌 According to some numbers published by Experian, 56 percent of the brands who are working with these kinds of graphic symbols in subject lines […]
Small business owners are cautiously optimistic going into 2017. According to the PNC Economic Outlook Survey, 71 percent of business owners are optimistic about the U.S. economy – the most since the fall of 2005. When asked what term best describes their feelings about their business prospects, 55 percent chose “hope.” The positive attitude should bode […]
A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him and say, “You’re crazy! Who’s going spend a million bucks for that?” “I don’t know right now. But I only have to find one buyer.” That exchange captures the essence […]
For many of us, our relationship with Google could best be described as “complicated.” It gives us a wealth of information and provides us with a huge list of useful services, but we might also feel, rightfully I suspect, that it’s a little too dominant in some areas. But that’s not the topic here today. […]