Category: It’s Your Biz™

How to recruit and retain great employees with your benefits package

Tech companies like Google and others have increased their focus on employee benefits and perks to a whole new level of intensity. And, this heightened awareness has made benefits and perks more important than ever before. A new report from MetLife, “Beyond Medical: Why Small Business Owners Offer Added Benefits – and How They Do […]

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Going Global Offers Growth Opportunity for Small Businesses

Looking for ways to increase your business growth? You may want to look outside the United States. Ninety-five percent of the world’s purchasing power lies outside U.S. borders, yet according to the Small Business Administration, less than one percent of America’s nearly 30 million small businesses are involved in exporting. According to a study by […]

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Take our quiz if you dare: Measure your knowledge and commitment

Ready to take a stab at a few questions? Try these: When did crowdfunding start to get popular for business startups and expansions? How long have marketers been working with live video streaming? When was Pinterest started? When did Facebook start reaching out to small business owners for advertising? When did Google start publishing local […]

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Free (and honest) Small Business Owner Job Description

I have stressed the importance of creating job descriptions before you start hiring to expand your small business. But I recently realized that I’ve never discussed a job description for the actual small business owner. Instead of discussing it, I decided to write it. See how much of it describes your job. Small business owner […]

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